AMERI ASIA WORKS
10X Launch Center
A note from Sergio
Scott, here's a first look at what your puzzle could become.

You walked me through it on the phone. Everyone starts a puzzle with the edges, so you built a puzzle that is mostly edges, where the whole family can each take a frame. It's a genuinely new idea, and it deserves a genuinely real brand.

So my team took your product and your story and built a concept. Everything here is a starting point for our next call. If the direction feels right, we shape it together from here.

— Sergio, Ameri Asia Works
The brand
Mostly Edges logo
Five frames. One puzzle.
The jigsaw the whole table can finish, together.
The color-coded frame side of the puzzle
The idea, made visible. Five nested frames, from the center out: red, blue, green, yellow, purple. Everyone builds their own color.
What it is

A puzzle everyone can finish.

Everyone starts a puzzle with the edges. Mostly Edges is built almost entirely from them, and it is double-sided: a finished picture on one side, five color-coded frames on the other. Sort by color, and the whole table builds it together.

How it works

Build it from the inside out.

Flip the pieces to the color side, sort into five groups, and everyone builds their frame. Work from the center out and the picture finishes itself.

1
FlipTurn pieces color-side up so you see the frame colors.
2
SortGroup by color: red, blue, green, yellow, purple.
3
ClaimEveryone takes a color and their own frame to build.
4
BuildAssemble center out, red first, purple last.
5
Flip againTurn it over for the finished picture.
The collection

One idea. An endless shelf.

Every new picture is a whole new product. Kittens, landscapes, lighthouses, holidays, custom family photos. Same premium 500-piece box, same double-sided color-frame magic, one unmistakable brand.

Majestic Mountains puzzle box
Majestic Mountains
500 pieces · double-sided
Kitty Cats puzzle box
Kitty Cats
500 pieces · double-sided
Coastal Lighthouse puzzle box
Coastal Lighthouse
500 pieces · double-sided
Why it matters

You are not selling a puzzle.

There are a million puzzles. There is one that gets the whole family to the table, gives everyone a job, and lets the person who "hates puzzles" actually win. That is a brand, and it can charge a premium price.

A new lane

Not another picture puzzle. A social, everyone-plays experience that stands completely apart on the shelf.

Premium by design

Thick board, double-sided, color-coded. It looks and feels like a $20 gift, not a $5 impulse buy.

Endless line

Every new picture is a new SKU. Holidays, pets, landscapes, custom photos. One idea, a whole catalog.

The ecosystem

A whole company, built around it.

Mostly Edges does not stop at a product. We build the full launch platform so it looks and runs like a national brand from day one.

🌐
Website + storeA premium home where people discover and buy.
📸
Social, built and postedInstagram, TikTok and Facebook, month after month.
✉️
NewsletterKeep buyers, fans and retailers close.
🏭
Overseas sourcingThe connections to make it at the right margin.
🎨
Full brand kitLogo, colors, packaging, the whole identity.
📥
10X Launch CenterOne inbox and dashboard to run it all.
Own the category

From an Etsy page to the brand people search for.

Right now, a search finds one Etsy listing. Here is where we take it.

mostly edges
https://www.mostlyedges.com
Mostly Edges — The puzzle the whole family finishes
Five frames, one puzzle. The double-sided, color-coded jigsaw everyone at the table can build together. Premium board. Made to be shared.
Let's build it

Mostly Edges, ready to launch.

The Mostly Edges Launch Package
Built to grow. Owned by you.
  • Full brand — logo, identity, packaging direction✓
  • Website + online store✓
  • Instagram, TikTok & Facebook, built and posted✓
  • Newsletter + content, month after month✓
  • Your 10X Launch Center — one inbox for it all✓
  • A team behind youIncluded
$997
one time, then $197/mo to run it all

No forms, no funnels. This came straight from me. If it feels right, just tell me you're in on our call and we'll start building.Talk soon, Sergio

You own everything we build. The brand, the store, the content. It's yours.

Review & sign the agreement

Whenever you're ready · no pressure